Merit x PIF · Demo v2 plan · v1.2, 28 Sep 2026 · internal, for Brian, Tamer, Albadarneh, Izzeddin
PIF demo v2: show the Merit Engagement Engine PIF runs its programmes on, not another offers app
On 25 Sep Julie called the current demo a good start that is too narrow, and said it reads like Resal or Walaa Plus. This plan rebuilds the session around Merit as the orchestration engine. It gives the flow in presenting order, what each scene shows and why, today's demo next to the new one, and what is real today.
What changed after the 28 Sep call with Tamer, Albadarneh and Izzeddin
- Prototype, not the live platform. Super Platform has four products today: LMS, the innovation platform, e-commerce and Travel Shop. Nothing for employee engagement. The team agreed to expand the clickable prototype to include everything, with each part shown "as it is at the moment".
- Name: Tamer's proposal. The engine is the "Merit Engagement Engine". Super Platform is the control center in front of it.
- Format: in person, in October. A deck carries the story, with a short run of the prototype inside it.
- Revenue, not discounts: PIF wants a revenue platform. Offers make no money, so gift cards, e-commerce and revenue share lead.
- Recognition is open: no Super Platform product exists. Tamer can show the Sales Incentive tool in a second tab.
- Subsidiaries: PIF first. Later, subsidiaries may run their own points and budgets.
01The shift in one view
Today PIF sees an employee app with its logo on it. Next time PIF sees its own currency, its companies selling through it, and the same offers reaching buyers outside PIF.
The session walks this picture from left to right. Today's demo shows only the top-right box. Tamer's wording applies: the engine displays and orchestrates value. It does not store value.
| Today (v1, 25 Sep) | Next (v2) | |
|---|---|---|
| Story | One employee, Ahmad, uses an offers app | PIF runs a programme: its own currency, its companies as sellers, its employees as the first market |
| Hero | The employee | PIF's programme team, then a PIF company, then the employee |
| Base | Clickable HTML of the employee app only | One expanded clickable prototype: Super Platform control center, LMS, Seller Portal, the employee app, the Al Fursan shelf. Real products copy their current look; the rest is labelled "coming" |
| Format | A 30-click walkthrough | In person. A deck carries the story; the prototype runs inside it for the parts that need to be seen |
| Look | English, icons, generic Merit purple | Arabic first with an English toggle, Saudi look, real imagery (Albadarneh and the Jordan office) |
| Scope | Inside PIF only | Inside PIF (POC) plus outside PIF: a PIF company shelf in Al Fursan and SAB |
| Admin | One PIF admin screen at the end, PIF types offers for its companies | Each PIF company onboards itself in the Seller Portal. PIF sees results in its dashboard |
| Money | Discounts for employees | Revenue for PIF companies and for PIF: sales into other channels, and a revenue share on what members buy |
| Ends on | PIF admin dashboard | Revenue created for PIF, then the phases: PIF first, subsidiaries next, outside channels after |
02The flow, in presenting order
Eight scenes, in person. The deck carries the story. The prototype runs in scenes 1 to 4 and part of 6. Click a scene to jump to it.
0
The frame
deck
1
Super Platform, the control center
prototype
2
PIF sets up its programmes
prototype · LMS
3
A PIF company onboards
prototype · Seller Portal
4
Employee and family
prototype · Merit app
5
Recognition
deck + Sales Incentive tab
6
Revenue for PIF
deck + Al Fursan shelf
7
Phases, then close
deck
PIF programme teamPIF companyEmployee and family
Human CapitalOutside channelDeck only
Why this order. It is the order Brian proposed on the call, and nobody objected: frame, PIF sets up its programmes, companies onboard, employees and family, products sold on Al Fursan. PIF buys the engine, so the engine comes first. The employee journey proves it works. Revenue comes last because that is what PIF wants to leave with. Today's demo runs the other way, employee first, and that is why it read like Resal.
03Scene by scene
Before = a real screenshot of today's demo. After = a sketch of the target screen, not a design. Every screen is prototype. The chips say whether the product behind it is real today. Legend: Real product today: prototype copies it Prototype screen to build Not real yet: label it "coming" Open question
SCENE 0
The frame
What we present
- The diagram from section 1, in Arabic and English.
- One sentence: "PIF runs its programmes on the Merit Engagement Engine. Its companies sell through it, first to PIF employees, then to the Kingdom."
- Phase 1 (PIF employees) is labelled as the POC inside that picture.
- The difference from Walaa Plus in one line: they aggregate offers; Merit runs the programme and the marketplace.
Why
- JulieMerit is the orchestration engine, not an employee-offers app.
- CallAlbadarneh: "Walla one is just like offers aggregation." Julie's main concept is how Merit differs.
- CallTamer: call the engine the "Merit Engagement Engine", with Super Platform as the interface in front of it.
Before
No frame. The demo opens straight on an SMS to Ahmad. The only framing line is in the BRD: "One identity, every program. This is Merit ID."
The viewer first meets Merit as a phone app. That is the Resal comparison.
After
deck · orchestration viewAR | EN
PIF companiessell in
Merit Engagement EnginePIF programmes · own currency
Channelsemployees · Al Fursan · SAB
Phase 1 = POCLater = subsidiaries, outside PIF
Deck slide
SCENE 1
Super Platform, the control center
What we present
- The PIF account on Super Platform, PIF-branded: every programme PIF runs, in one place.
- The four products that exist today, active: LMS, the innovation platform, e-commerce, Travel Shop.
- Tiles labelled "coming": employee engagement, rewards portal.
- PIF assigns departments to programmes.
- Each tile opens the next scene, so the prototype reads as one product.
Why
- CallTamer: "your control center to see every different program that you want to run at PIF in a central place. And they're all interconnected."
- CallAlbadarneh: Julie does not want one product, "we want to show them a product that has everything in there."
- CallTamer: "they can assign up departments to programs."
Before
Not in today's demo. Super Platform, LMS, innovation, e-commerce and Travel Shop do not appear. The demo "doesn't touch LMS" (Brian, on the call).
After
Super Platform · PIFcontrol center
LMSactive
Innovationactive
E-commerceactive
Travel Shopactive
Employee engagementcoming
Rewards portalcoming
DepartmentsHuman Capital → Employee Rewards · Sales → Ceer dealer incentive
Super Platform with four products: realPIF branding and department mappingEmployee engagement, rewards portal: "coming"Tamer to share screenshots of the real screens
SCENE 2
PIF sets up its programmes
What we present
- PIF names its points (working name "Tamayuz Points") and sets their value against SAR.
- Tiers and membership: for example Member, Gold and Platinum.
- A funded points budget, split by department.
- A campaign: how many points an action earns, for a set period.
- Language set to Arabic, with English as the second language.
Why
- JuliePIF creates its own points and currency; multi-language, multi-currency.
- PIF askedTiers, membership.
- CallTamer: "You can set how much your points are. You'd be able to maybe create specific campaigns."
- SAB lessonThe employee marketplace stalled when points stopped. The budget answers "who funds it" before PIF asks.
Before
PIF only appears at the end, as a viewer of a pre-built programme. There is no step where PIF creates its currency, tiers or budget.
After
LMS · PIF · programme setupAR | EN
Currency nameTamayuz Points · نقاط تميّز
Value100 pts = 1 SAR
TiersMember · Gold · Platinum
MembershipFrom PIF HR employee list
Funded budget, Q1SAR 2,000,000 · split by department
CampaignNational Day · 2x points · 16 to 30 Sep
LMS: realWhich of tiers, budgets, campaigns, Arabic exist in LMS today: TamerMulti-currency peg between programmes: net-new in the LMS-Lite plan, "coming"
SCENE 3
A PIF company onboards
What we present
- Ceer onboards itself in the Seller Portal. Say that Merit can also do it for them.
- Ceer uploads merchandise and a Ceer gift card first, then an offer.
- A long-term item and a time-limited one, side by side.
- Redemption: a unique QR code per employee.
- Audience: PIF employees only, or also outside channels (sets up scene 6).
Why
- PIF askedCompany self-onboarding; own offers and merchandise; time-limited vs long-term; seasonality; QR; seller portal.
- CallBrian: "how they can onboard themselves if needed, or we can assist them."
- CallTamer: offers make no money, which is why gift cards come first.
Before
A PIF admin types an offer into one modal for the company. No self-onboarding, no merchandise, no gift cards, one validity date only.
After
Seller Portal · Ceerstep 2 of 4
1 CompanyCR number, logo
2 Catalogproducts · gift cards · offers
3 Campaignsdates, audience
4 Publish
Ceer EV · accessory bundle
MerchandiseAccessory bundle · always on
Gift cardCeer SAR 500
OfferTest-drive week · National Day only
RedemptionUnique QR per employee
AudiencePIF employees + Al Fursan
Seller Portal: real (staging)Ceer catalog and imageryWhich onboarding steps are self-service today: to confirm
SCENE 4
Employee and family: the Phase 1 POC
What we present
- SMS invite in the programme's name, for Ahmad's own employer. It does not say "PIF invited you".
- Home in Arabic: membership card with tier, Ceer's items from scene 3 with real photos.
- Redeem the QR that Ceer set up. This closes the loop in front of PIF.
- Spend points on a Ceer gift card or merchandise.
- Family: spouse without a cap; children with a monthly cap.
- Shown in a mobile frame. Say it runs on the web or inside a mobile app.
Why
- JulieSMS copy needs a programme name; Arabic, Saudi look, imagery; family cap on children only.
- PIF askedQR codes, membership.
- CallBrian: once 500,000 employees of PIF companies are in, Al Fursan and others want to connect to them. This is the Merit ID play.
- CallA short run, not 30 clicks. It is proof, not the story.
Before
English only. Gift cards are noon, Jarir, Panda and Jahez, not PIF companies. Offers use colour blocks, not images. The spouse gets the cap.
After
Merit app · PIF · ArabicAR | EN
Ahmad, your Tamayuz membership from [employer] is ready. Offers from PIF companies are waiting. Activate: merit.sa/t/8Kq2
عضوية تميّز · ذهبي
٢٥٬١٤٠ نقطة
أحمد الراشد
عروض شركات صندوق الاستثمارات
سير · باقة الإكسسوارات
البحر الأحمر · إقامة
بطاقة هدايا سير
بطاقة هدايا طيران الرياض
الزوجةبدون حد
الأبناءحد شهري ٥٠٠ ر.س
Arabic in the sketch is placeholder copy. Albadarneh and the Jordan office own the final Arabic and the Saudi look.
Merit app: real (iOS, Android)PIF branding, Arabic, imageryFamily with per-child caps: "coming" until confirmedMobile frame (recommended) or WebView
SCENE 5
Recognition for Human Capital
What we present
- Recommended: open the Sales Incentive tool in a second tab. It is real. Talk through the Ceer dealer sales use case.
- One deck slide for employee recognition: badges such as employee of the month, best seller, best team player. Labelled "coming".
- The link to scene 2: badges and incentives pay out from the same funded budget.
Why
- JulieHuman Capital is the sponsor; show badges without duplicating Super Platform.
- JuliePIF was very interested in Sales Incentive; Ceer needs a sales strategy.
- CallAlbadarneh: no employee engagement on Super Platform. Tamer: "I can show our sales incentive but maybe open up another tab."
- CallAlbadarneh: the client funds the points and Merit makes a small margin on redemptions.
Before
Missions for completing a profile and a step count. The step count needs the app. No recognition and no sales incentive.
After
tab 2 · Sales Incentive (real)+ deck slide
ProgrammeCeer dealer sales, Q4points per car sold, leaderboard
deck · employee recognitioncoming
Employee of the monthBest sellerBest team player
Sales Incentive tool: realEmployee recognition and badges: "coming"Izzeddin: sales incentive is not revenue generating. Agree the talk track
SCENE 6
Revenue for PIF
What we present
- Model 1, sell out: Ceer's catalog from scene 3 appears as a branded shelf in the Al Fursan store. A Saudia member pays with miles. Ceer gets a sale outside PIF. SAB is the next channel, on a slide.
- Model 2, revenue share: PIF members buy on Merit's marketplace with points or cards. PIF gets a share of the margin, the way Al Fursan does today.
- The dashboard shows both numbers.
Why
- JulieThe 360 view: a PIF company selling outside PIF, for example in Al Fursan or SAB.
- CallAlbadarneh: "a revenue generation platform similarly to Alforsan, not only rewards."
- CallIzzeddin: show the ROI for PIF itself. Brian: the two revenue models.
Before
Enrolment, redemptions and points spent. It measures an HR benefit. Nothing shows revenue, and nothing leaves PIF.
After
Al Fursan store · Ceer shelfmiles
Ceer on Al Fursan · drive the Kingdom's EV
Accessory bundle18,000 miles
Ceer gift cardfrom 5,000 miles
dashboard · PIFillustrative data
Model 1 · sales outside PIFSAR 0.9M
Model 2 · PIF revenue shareSAR 0.1M
Al Fursan store: real (legacy platform)Ceer shelf and dashboard screensSAB channel: slide, "coming"Revenue-share percentage for PIF: do not quote a number
SCENE 7
Phases, then close
What we present
- Phase 1: PIF companies sell in. PIF runs its programme with its own currency, white-label, on Merit's app so it starts fast.
- Phase 2: subsidiaries run their own points and budgets. PIF can have its own Al Fursan-style store.
- Phase 3: PIF company products sell in other channels: Al Fursan, SAB and more.
- Close on the diagram from scene 0. Then stop talking.
- If asked about hosting: separate hosting is possible. On-premises is a separate engineering session, which Julie arranges.
Why
- CallBrian's phasing on the call: sell in, own store, other channels.
- CallTamer: "PIF first, and then go to all the smaller subsidiaries." Izzeddin: subsidiaries could have their own points.
- JuliePhase 1 is a POC inside a bigger story.
Deck slidesPhases 2 and 3: roadmap
04What is real, and what the prototype labels "coming"
Everything on screen is prototype. Tamer's rule from the call: show only what exists as real, and label the rest. Rows marked red carry a "coming" label on screen.
| Capability | Scene | Real today? | Source |
|---|---|---|---|
| Super Platform with LMS, innovation, e-commerce, Travel Shop | 1 | Real | Tamer, 28 Sep |
| E-commerce storefront | 1, 6 | Real, activated through LiveOps | Tamer, 28 Sep |
| Travel Shop | 1 | Real, branded for another client today | Tamer, 28 Sep |
| Sales Incentive tool | 5 | Real | Tamer, 28 Sep |
| Merit app (employee side) | 4 | Real | App stores |
| Seller Portal | 3 | Real, staging | Access list |
| Al Fursan store | 6 | Real, legacy platform | Access list |
| Tiers, budgets, campaigns, Arabic in LMS | 2 | To confirm | Tamer |
| Company self-onboarding, QR per employee, PIF company gift cards | 3, 4 | To confirm | Tamer |
| Employee engagement, recognition, badges | 1, 5 | Not on Super Platform | Albadarneh, 28 Sep |
| Family with per-child caps | 4 | Not verified | n/a |
| Multi-currency peg between programmes | 2 | Net-new | LMS-Lite plan |
| Subsidiary budgets and own points | 7 | Future need | Tamer, 28 Sep |
| SAB channel | 6 | Roadmap | n/a |
05What we say
The wording carries half of Julie's feedback, so it is part of the plan.
Positioning line
"PIF runs its programmes on the Merit Engagement Engine. You create your currency, your companies sell through it, and the same system earns revenue for them inside and outside PIF."
Super Platform is "the control center". Tamer's wording on value: the engine is "displaying value and orchestrating". Never "storing value", never "wallet". Lead with revenue, not discounts.
| Resal | Walaa Plus | Merit for PIF | |
|---|---|---|---|
| Who starts it | The user signs up alone | Employers join; Aramco and STV fund it | PIF owns the programme and its currency |
| What it is | Gift card top-up | Offers aggregation | Programme engine plus marketplace |
| Spend | Gift cards | Discounts | Points on gift cards, merchandise and offers |
| PIF companies | Buy gift cards | List offers | Sell inside and outside PIF, and earn from it |
| People programmes | No | No | Sales incentive today; recognition coming |
Competitor facts are as stated on the 25 and 28 Sep calls. Check them before this table goes near PIF.
SMS invite, draft
Ahmad, your Tamayuz membership from [employer] is ready. Offers from PIF companies are waiting. Activate: merit.sa/t/8Kq2
Sender ID: the programme name. Arabic version from Albadarneh. The employer name comes from the HR file.
Programme name, options
- Tamayuz (تميّز, "excellence"): working name in this plan
- Nukhba (نخبة, "the elite")
- A name PIF chooses
Avoid "Walaa", the competitor's word. Albadarneh checks tone.
06What we cut
| Cut | Reason |
|---|---|
| A live "demo test PIF" instance | Most of the story does not exist on Super Platform yet. Branding each product needs other teams, and Brian expects that to bring overcomplicated requirements. One prototype is faster and the team can build it alone. |
| A 30-click walkthrough | The deck carries the story. The prototype shows only what needs to be seen. |
| "PIF has invited you" SMS | Not how PIF speaks. Replaced by the programme name and the employer. |
| Step-count mission | Needs the native app. Replaced by the Sales Incentive tab and recognition slide. |
| Offers as the lead item | Offers make no money. Gift cards and merchandise from PIF companies lead. |
| noon, Jarir, Panda, Jahez gift cards up front | Makes Merit look like a gift-card shop. PIF company gift cards lead. |
| PIF admin typing offers for companies | Replaced by onboarding in the Seller Portal. |
| Spouse cap | Julie: the cap applies to children only. |
07Next steps and open questions
| # | Step | Owner |
|---|---|---|
| 1 | Feedback on this plan in the group | Tamer, Albadarneh (Izzeddin welcome) |
| 2 | Agree the approach: expanded prototype, this scene order, real products copied as they are, the rest labelled "coming" | Tamer |
| 3 | Screenshots of the real Super Platform, LMS and Travel Shop screens, and answers to the amber rows in section 4 | Tamer |
| 4 | Build the first iteration of the prototype, in a shared repo | Brian |
| 5 | Polish and finish the prototype | Tamer |
| 6 | Arabic copy, Saudi look, imagery | Albadarneh, Jordan office |
| 7 | The deck for the in-person session | Brian |
| Open question | Recommendation | Who decides |
|---|---|---|
| Recognition: Sales Incentive tab, a "coming" slide, or both | Both: the real tool, then one slide | Brian, Tamer |
| Employee app in a mobile frame or WebView | Mobile frame, and say it runs on the web or in an app | Brian, Tamer |
| Programme name | Tamayuz as the working name until PIF picks one | Albadarneh |