Investor presentation · the Merit ecosystem

How the products
feed each other

Four sides of a network, five layers in the middle, and a loop that makes each new product cheaper than the last.

Brian Arfi Faridhi · Product Director

Slide A of 3 · The network

Merit ID sits in the middle and holds none of it

MERIT ID identity and the value graph holds none of the value itself IDENTITY SOURCES Nafath, national identity Gives high-assurance verification. Gets federated assurance for national programmes. ISSUERS Banks, telcos, airlines Gives a live balance, and keeps owning it. Gets KYC reused, and points that finally get spent. MERIT SURFACES Merit Super App · E-Commerce tenants Rewards Portal · Membership · partner apps All consume the layer. None owns it. MERCHANTS Jahez first, then the rest Gives a checkout the agent can act on. Gets one-tap verified buyers. verify once balance, read on demand one identity, everywhere the agent acts at checkout
One connection primitive, reused for every issuer. The member permits. Merit verifies by OTP or a signed handoff. A token is stored, so Merit never asks again. The balance is read live, on demand. Everything links to Merit ID, and nothing gets its own stack.
Slide B of 3 · The layers

Merit owns four. The issuer keeps the one that matters to them.

1
Identity
Verified once, at bank grade. Nafath plus Merit KYC tiers.
Every surface signs in here. A new product launches with identity already solved.
Merit ID
2
Connections
The programmes the member authorises. Consent held once.
Banks, telcos, airlines and national identity attach here, through one primitive.
Merit ID
3
Value graph
Points, memberships, status, entitlements.
This is why an issuer joins at all. They keep their liability and their customer.
The issuer
4
Orchestration
Find it, reserve it, apply it. The agent runs here.
The Super App checkout, tenant storefronts, and any partner checkout.
Merit ID
5
Settlement
The only layer where money and points actually move.
Earn rules, any-to-any conversion, and one ledger of record for all of it.
Wallet, LMS, PX
Layer three is the concession that makes the rest possible. Merit never asks an issuer to hand over their points or their customer. That is why a bank will connect, and it is why the other four layers are ours to own.
Slide C of 3 · The loop

Each turn lowers the cost of the next launch

1 · IDENTITY A member verifies once, on any surface 2 · LIQUIDITY Their points become spendable 3 · SUPPLY That demand pulls tenants and sellers in 4 · SCALE Each tenant brings a new member base 5 · INTELLIGENCE More data sharpens the agent and mTrust higher conversion and lower fraud for every product, which brings in the next issuer

What each product gives the others

Super App to E-CommerceConsumer demand. Its members are buyers for every tenant storefront
E-Commerce to Super AppSupply. Tenant catalogs and sellers become app inventory, with no separate merchant acquisition
Both to Merit IDVolume and behaviour, which is what makes the identity tier worth paying for
Merit ID to bothOne login, KYC done once, and a fraud score neither has to build

Why it compounds rather than adds

  • Three issuers make three connections. Five make ten. Eight make twenty-eight
  • Per-seat revenue scales with customers. Settlement scales with the connections between them
A competitor entering any one of these categories builds four layers before shipping their first surface. Merit built them once, and every product since has launched on top of them.
THE MERIT ECOSYSTEM · 3 SLIDES ← → navigate   F full   Esc grid   D dark